Discover the Big Bazaar
It was in September 2001 when Big Bazaar was launched in Hyderabad, Bangalore, Indore and Calcutta, India. In just a matter of ten years, the stores have grown into 148 in 80 towns and cities across the country.
Big Bazaar came into life as bazaar agglomeration with clusters that offer a broad array of merchandise such as apparels and fashion, general merchandise, food products, fast food, electronics, furniture, books, entertainment and leisure sections.
A typical Big Bazaar is 50,000 square feet wide of retail space. Big Bazaar Family centers measure 75,000 and 160,000 square feet on bigger metropolis. The Express stores of Big Bazaar in smaller towns measure just 30,000 square feet.
Big Bazaar Marketing Integration
There are various products offered at Big Bazaar and it promotes some in house brands such DJ & C, Tasty Treat, Clean Mate and Sensei.
It pricing goal is to get “Maximum Market Share” and it realizes this according to some techniques:
• Promotional pricing- The store offers financing to customers at low interest rate. It uses the concept of psychological discounting to captivate customers.
• Value pricing – The store promises consumers that lowest price without comparison shopping, coupon clipping and discount promotions waiting.
• Differentiated pricing- The store based its differential rates on peak and non-peak shopping hours or days.
Space of Operations
The Big Bazaar stores operate as hypermarkets, Express and Super
Centers. These stores also operate in high traffic areas. It is the aim of these stores to start operating in developing areas to take early advantage before the boom of the real estate value.
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