Big Bazaar


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Discover the Big Bazaar

It was in September 2001 when Big Bazaar was launched in Hyderabad, Bangalore, Indore and Calcutta, India. In just a matter of ten years, the stores have grown into 148 in 80 towns and cities across the country.
Big Bazaar came into life as bazaar agglomeration with clusters that offer a broad array of merchandise such as apparels and fashion, general merchandise, food products, fast food, electronics, furniture, books, entertainment and leisure sections.

A typical Big Bazaar is 50,000 square feet wide of retail space. Big Bazaar Family centers measure 75,000 and 160,000 square feet on bigger metropolis. The Express stores of Big Bazaar in smaller towns measure just 30,000 square feet.

Big Bazaar Marketing Integration
There are various products offered at Big Bazaar and it promotes some in house brands such DJ & C, Tasty Treat, Clean Mate and Sensei.

It pricing goal is to get “Maximum Market Share” and it realizes this according to some techniques:
• Promotional pricing- The store offers financing to customers at low interest rate. It uses the concept of psychological discounting to captivate customers.

• Value pricing – The store promises consumers that lowest price without comparison shopping, coupon clipping and discount promotions waiting.

• Differentiated pricing- The store based its differential rates on peak and non-peak shopping hours or days.

Space of Operations
The Big Bazaar stores operate as hypermarkets, Express and Super
Centers. These stores also operate in high traffic areas. It is the aim of these stores to start operating in developing areas to take early advantage before the boom of the real estate value.

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Comments & Responses

4 Responses so far.

  1. Ashish Jindal says:

    dear sir,

    before two years i purchased a Digital Camera from Big Bazaar, Meerut. I am also a regular customer of your meerut and Ghaziabad branch.
    now it is not working properly and it’s bill has gone missing somewhere. so can i get a duplicate bill from you.

    Regarding
    Ashish Jindal
    09968053765

  2. DINESH SINGH says:

    I HAVE PURCHASED A IRON BED OF RS. 3999/- FROM BIG BAZAR, NETAJI SUBHASH PALACE, WAZIRPUR, DELHI AND HOME DELIVERY HAVE BEEN DONE. SALES EXECUTIVE HAD MADE PROMISE TO ME THAT AFTER HOME DELIVERY I HAVE TO CALL ON NO. 011-30717723 FOR FITTING OF BED. BUT THIS CONTACT NO. IS ALWAYS BUSY. I CONTACTED 18002002255 FOR COMPLAINT BUT EXECUTIVE REFUGE TO LODGE CONTACT AND SAID WITHIN 48 YRS MY BED WILL BE FITTED. NOW, I AM TRYING TO CALL ON 18002002255 DUE TO NON FITTING OF BED, BUT NO ONE IS PICKING UP THE CALL. KINDLY SEND THE MECHANIC/LABOUR FOR FITTING THE BED PURCHASED BY ME. YOURS TRULY, DINESH SINGH, HOUSE NO.E-22, 2ND FLOOR, SEC-1, ROHINI, DELHI-110085. MOBILE NO.7428163642

  3. Amandeep says:

    Completely Disappointing Service from BIGBAZAR.

    I ordered Two Door Wardrobe On 29th of Jan 2012
    And the delivery date given to me was 10th of feb 2012
    Today its19th of feb and my product is still not delivered.
    Above that they are not even concerned about it.
    To every call i get irrelevant & wrong Answers.(Every time a new answer is there with stupid excuses)
    I have been wasting my all day calling them again And Again but still they never have any correct information.
    Now i want my money back i don’t want your product anymore.

    I WOULD NOT SUGGEST ANYONE TO MAKE ANY PURCHASE FROM BIG BAZAR
    REALLY WORST EXPERIENCE.

  4. Zahid Ahmed says:

    Dear Sir,

    We have puchased from your BIG BAZZAR, CITY CENTER, Raipur (C G) on 04-03-2012 and booked for Home Delivery. Sorry to inform you that we have received this parcel on 06-03-2012 after more than 48 hours. We have call to your customer care more than 10 times for location of parcel and collect the same on a square (Tatyapara chowk). This is not enough, after verification of parcel we have found 1x100gm F&P GARAM MASALA PKT missing worth Rs.64/-
    This is our first time booking for HOME DELIVERY and such a bad experience.

    Regards,
    Zahid Ahmed
    09826163637

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