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Fun and Shopping at Bigbazaar India

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Fun and Shopping at Bigbazaar India

Big bazaar India is the famous place for doing all types of shopping. Whether you want to buy a mixer or a television, you won’t find a better place than the Big Bazaar. In India, the Big Bazaar shopping centers are found in almost all the cities. No wonder, people worldwide love to shop here with their family and friends. Big Bazaar- The brand The brand ‘Big Bazaar’ is so popular that people refer to this name for every shopping center. The products are very popular and are available at reasonable rates. Not only this, they provide various promotional schemes, discount schemes and gifts for the needy. There are many exchange offers that encourage the customers to trust them and take benefit of the schemes. Apart from this, shopping is very simple since a variety of products are arranged counterwise for the benefit of the consumers. Products at Bigbazaar India People love to shop here because one can find the whole world of shopping just at one place. Starting from the baby nappies to the beautiful garments of the young ladies, one can find the clothes of all varieties, sizes, shapes and colors. They always have the latest fashion trend

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Big Bazaar

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Big Bazaar

Discover the Big Bazaar It was in September 2001 when Big Bazaar was launched in Hyderabad, Bangalore, Indore and Calcutta, India. In just a matter of ten years, the stores have grown into 148 in 80 towns and cities across the country. Big Bazaar came into life as bazaar agglomeration with clusters that offer a broad array of merchandise such as apparels and fashion, general merchandise, food products, fast food, electronics, furniture, books, entertainment and leisure sections. A typical Big Bazaar is 50,000 square feet wide of retail space. Big Bazaar Family centers measure 75,000 and 160,000 square feet on bigger metropolis. The Express stores of Big Bazaar in smaller towns measure just 30,000 square feet. Big Bazaar Marketing Integration There are various products offered at Big Bazaar and it promotes some in house brands such DJ & C, Tasty Treat, Clean Mate and Sensei. It pricing goal is to get “Maximum Market Share” and it realizes this according to some techniques: • Promotional pricing- The store offers financing to customers at low interest rate. It uses the concept of psychological discounting to captivate customers. • Value pricing – The store promises consumers that lowest price without comparison shopping, coupon

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Big Bazaar Promotional Schemes

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big bazzar

There are several promotion schemes practiced at these stores and they include: • Exchange offers like Junk swap offer • Shakti card • Future card • Wednesday bazaar • Brand endorsement by Asin and M. S. Dhoni • Advertisement (print ad, radio and TV) Big Bazaar created 3 head-turning lines written on hoardings taking on biggies such as Westside, Shoppers stop and Lifestyle. They are: • “Shoppers! Stop. Make a smart choice!” • “Change your Lifestyle. Make a smart choice!” • “Keep West- aSide. Make a smart choice!” Workforce • Hired nearly 10,000 people and employ about 500 more every month • Employ highly trained staff to guide and help customers with their purchases • Utilize scenario planning as a significant tool for fast decision making, multiple payment counters, baggers, security guards at every gate, keeps customer-friendly environment. Business Process Big Bazaar regards the significance of setting the process from the purchase to the delivery of goods. When customers wish to add and purchase products, they can place them in their trolley. Customers can easily pay for their purchase at many counters. For purchases that are more than Rs 1000, the store offers product delivery. Physical Evidence Big Bazaar products

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